For the European Beer Challenge, the Most Important Beer Awards Judged by Buyers, the Judges are carefully selected as the most important buyers of beer. Their roles are typically one of the following:
- Purchasing decision makers at major beer Importers, Distributors and Wholesalers
- Restaurant and bar buyers
- Purchasing decision makers at major and medium sized retailers
Location of Tasting: Mountbatten Suite, Royal Thames Yacht Club, Knightsbridge, London
The Mountbatten Suite at the Royal Yacht Club, overlooking Hyde Park, will host the 100 leading Beer Buyers Judging the European Beer Challenge.