Each Beer entered in the European Beer Challenge™ is Judged by Europe’s Leading Beer Buyers.

The European Beer Challenge™ panel of experienced expert Judges carefully analyse the entries by a process of blind tasting. This extensive process takes into consideration all elements of each Beer including the appearance, flavour profile, aromas, and structure.

impartial and thorough approach ensures that each Beer is tasted objectively and has the opportunity to compete with the World’s leading Beer brands.

The scores given to each Beer are then collated and the highest-scoring Beers in each category are awarded European Beer Challenge™ Medals in recognition of their excellence. Multiple European Beer Challenge™ Medals may be awarded in a category, provided the required score for Medal is reached.

The key criteria are Beer quality and fulfilment of the category definition. The prize winners will be notified after the tasting. Prize winners only will be published, participants will not be disclosed.

These sought-after European Beer Challenge™ Medals give your brews a seal of approval from the Europe’s Leading Beer Buyers, helping to boost your profile in the beer market and make your importers and consumers choose your quality brands.