The Cornish-based St Austell Brewery is celebrating record sales over the past year after hitting a record high of 150,000 barrels of its own branded beers. Over the last 365 days the Cornish-based brewery has sold a remarkable 43.2 million pints, largely thanks to rising keg and bottle sales.
This growth in beer sales is especially significant given that sales figures in 2015 hovered at the 100,000 barrels. The achievement has been boosted by consumer interest in St Austell’s younger brands like Proper Job IPA which saw 17.9% growth on cask in 2018. St Austell’s Cornish lager, Korev, is also enjoying record sales with volume increasing by 11%.
St Austell’s chief executive, James Staughton, praised the hard work of all the team at the brewery; “150,000 barrels is a wonderful achievement — well done to everybody involved. It continues to be a challenging environment for the industry, but this milestone is achieved thanks to our long-term strategy of creating and developing high-quality beer brands, and growing our pub estate through selective acquisitions and continued investment. It’s most definitely a tribute to a proper job by our teams in Cornwall and Bath.”
St Austell’s success is set against a backdrop of shifting trends in the wider beer industry where consumers are increasingly seeking out beers that are local, authentic, and unique.