Judged by Europe’s Leading Beer Buyers

The world’s most influential Beer Buyers Judge the European Beer Challenge, the Most Important Beer Competition Judged by Beer Buyers, held in London. 

The European Beer Challenge™ is Judged by Europe’s leading Beer Buyers who are all key decision makers at the largest Beer Importers and Retailers. Enter now to put your brews before an elite audience of Buyers and secure sales for your Beers across the globe.


The European Beer Challenge™ Judges are selected according to rigorous criteria and include:

  • Major buying decision makers at Importers, Distributors and Wholesalers

  • Restaurant and bar group buyers

  • Key purchasing decision makers at major Retailers

These key decision makers in the Beer world come together.

Winning a European Beer Challenge™ Medal is THE seal of approval for Brewers wanting to increase sales and enter exciting new markets across Europe.